Privacy policy

 

This Privacy Policy explains how Curvada collects, uses, stores, and protects your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. About This Policy

Curvada ("we", "us", "our") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy applies to all personal information we collect through our website, customer service interactions, and any other channel through which you engage with us.

By using our website or purchasing our products, you consent to the collection, use, and disclosure of your personal information as described in this Policy. If you do not agree, please do not use our website or services.

We may update this Policy from time to time. The current version will always be available on our website, with the effective date updated at the top.

2. Who We Are

Curvada is an Australian online shapewear and bodywear brand specialising in seamless garments. We are the entity responsible for the personal information we collect and hold.

Business name: Curvada Pty Ltd

ABN: 64 687 962 769

Privacy contact email: hello@curvada.com.au

3. What Personal Information We Collect

We collect personal information that is reasonably necessary to provide you with our products and services. The types of information we collect include:

 

Type of Data	Why We Collect It	Legal Basis (Privacy Act / APPs)
Identity & contact info (name, email, address, phone)	To process orders, send confirmations, and provide customer support	APP 3 — collection with consent; necessary for contractual performance
Payment details (processed by third-party gateway)	To complete purchases securely	APP 3 — necessary for contractual performance; we do not store card data
Order & transaction history	To fulfil orders, manage returns, and resolve disputes	APP 3 — legitimate business interest; contractual necessity
Account credentials (email, password hash)	To create and manage your account	APP 3 — consent at account creation
Browsing & usage data (cookies, IP address, device info)	To improve the Site, personalise your experience, and analyse traffic	APP 3 — consent via cookie banner; legitimate interest
Marketing preferences	To send promotional emails (only if you opt in)	APP 3 — explicit consent; Spam Act 2003 compliant

 

We collect only the minimum personal information necessary for the relevant purpose. Where possible, we give you the option to interact with us anonymously or using a pseudonym, unless this is impractical (for example, when processing an order that requires a delivery address).

4. How We Collect Your Information

4.1 Directly From You

We collect most personal information directly from you when you:

•       create an account on our website;

•       place an order;

•       contact our customer service team;

•       sign up for our email newsletter or promotional communications;

•       submit a product review or user-generated content; or

•       interact with us on social media.

4.2 Automatically

When you visit our website, we may automatically collect certain technical data, including:

•       your IP address and approximate location;

•       browser type and version;

•       pages visited and time spent on our website;

•       referring website or source; and

•       device type and operating system.

This data is collected using cookies and similar tracking technologies. See Section 9 (Cookies) for more information.

4.3 From Third Parties

We may receive information about you from third parties, including:

•       payment processors (e.g. Stripe, PayPal) — limited transaction data;

•       delivery carriers — tracking and delivery confirmation; and

•       social media platforms — if you interact with our social media accounts or use a social login feature.

We only accept information from third parties where we are satisfied it was collected lawfully and in accordance with applicable privacy laws.

5. How We Use Your Information

We use your personal information for the following purposes:

•       Processing and fulfilling your orders, including payment and delivery;

•       Sending order confirmations, shipping notifications, and customer service communications;

•       Managing your account and providing access to order history;

•       Responding to your enquiries, complaints, and requests;

•       Sending marketing and promotional communications (only if you have opted in — see Section 7);

•       Improving our website, products, and customer experience;

•       Conducting analytics and understanding how customers use our website;

•       Complying with our legal and regulatory obligations; and

•       Detecting and preventing fraud, unauthorised activity, and security incidents.

We will not use your personal information for any purpose that is incompatible with the purpose for which it was collected, unless you have consented or we are otherwise permitted or required by law to do so.

6. Disclosure of Your Information

6.1 When We Share Your Information

We may disclose your personal information to third parties in the following circumstances:

•       Service providers: We engage trusted third-party service providers to assist us in operating our business, including payment processors, delivery carriers, email service providers, IT and hosting providers, and analytics platforms. These providers are only permitted to use your information to perform services on our behalf and are bound by confidentiality and data protection obligations.

•       Legal obligations: We may disclose your information if required to do so by law, court order, or regulatory authority, or where we believe disclosure is necessary to protect the rights, property, or safety of Curvada, our customers, or others.

•       Business transfers: If Curvada is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change.

6.2 We Do Not Sell Your Data

Curvada does not sell, rent, or trade your personal information to third parties for their own marketing purposes.

6.3 Overseas Disclosure

Some of our third-party service providers may be located outside Australia (for example, cloud storage or email platforms hosted in the United States or Europe). Where we disclose your personal information to overseas recipients, we take reasonable steps to ensure those recipients handle your information in a manner consistent with the Australian Privacy Principles.

7. Marketing Communications

We will only send you promotional emails or SMS messages if you have opted in to receive them — for example, by subscribing to our newsletter or ticking a marketing consent box at checkout.

You may opt out of marketing communications at any time by:

•       clicking the "Unsubscribe" link in any marketing email;

•       updating your communication preferences in your account; or

•       contacting us directly.

Opting out of marketing communications will not affect transactional emails related to your orders (such as order confirmations and shipping notifications).

We comply with the Spam Act 2003 (Cth). We will not send unsolicited commercial electronic messages.

8. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our security measures include:

•       Secure Socket Layer (SSL) / TLS encryption for data transmitted through our website;

•       Secure, encrypted payment processing through third-party gateways (we do not store full card details);

•       Access controls limiting staff access to personal information on a need-to-know basis;

•       Regular review of our security practices and systems.

While we implement reasonable safeguards, no data transmission over the internet is completely secure. We cannot guarantee the absolute security of information you transmit to us, and you do so at your own risk. If you suspect any unauthorised access to your account or personal information, please contact us immediately.

9. Cookies & Tracking Technologies

9.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies (such as pixels and web beacons) to make our website work, improve your experience, and gather analytics data.

9.2 Types of Cookies We Use

•       Essential cookies: Required for the website to function (e.g. shopping cart, session management). You cannot opt out of these.

•       Analytics cookies: Help us understand how visitors use our website (e.g. Google Analytics). These are anonymised where possible.

•       Marketing cookies: Track your browsing to deliver relevant advertising (e.g. Meta Pixel, Google Ads). Used only with your consent.

•       Preference cookies: Remember your settings and choices (e.g. language, size preferences).

9.3 Managing Cookies

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. On your first visit, we will request your consent for non-essential cookies via a cookie consent banner.

10. Data Retention

We retain your personal information only for as long as it is necessary for the purposes for which it was collected, or as required by law. Our general retention periods are:

•       Order and transaction records: 7 years (required by Australian taxation law);

•       Account information: For the life of your account, plus a reasonable period after closure;

•       Marketing preferences and consent records: Until you withdraw consent, plus a reasonable period thereafter; and

•       Customer service communications: 3 years from the date of the interaction.

When personal information is no longer required, we will take reasonable steps to destroy or de-identify it securely.

11. Your Privacy Rights

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the following rights in relation to your personal information:

11.1 Access

You may request access to the personal information we hold about you. We will respond to your request within a reasonable time (generally 30 days) and provide the information in a format that is appropriate in the circumstances. We may charge a reasonable fee for the cost of providing access.

11.2 Correction

If you believe the personal information we hold about you is inaccurate, out of date, incomplete, or misleading, you may request that we correct it. We will take reasonable steps to correct the information, or notify you if we do not agree that a correction is necessary (along with your right to complain).

11.3 Deletion

You may request that we delete your personal information. We will comply where we are not required by law to retain it and where deletion does not prejudice the rights of others. Where full deletion is not possible (e.g. due to legal obligations), we will de-identify your information where practicable.

11.4 Opt-Out of Marketing

You may opt out of receiving marketing communications at any time (see Section 7).

11.5 Complaints

If you have a complaint about how we have handled your personal information, please contact us first (see Section 13). If we are unable to resolve your complaint to your satisfaction, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

•       Website: www.oaic.gov.au

•       Phone: 1300 363 992

•       Mail: GPO Box 5218, Sydney NSW 2001

12. Children's Privacy

Our website is not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

13. Contact Us

If you have any questions, concerns, or requests in relation to this Privacy Policy or the way we handle your personal information, please contact our Privacy Officer:

 

Curvada — Privacy Officer

Email: hello@curvada.com.au

 

We will acknowledge your request within 5 business days and aim to resolve it within 30 days. If your request is complex or we need further information, we will keep you informed of our progress.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, or legal requirements. When we make material changes, we will:

•       update the "Effective Date" at the top of this document; and

•       where practicable, notify registered account holders by email or by a notice on our website.

Your continued use of our website after any update constitutes acceptance of the revised Policy. We encourage you to review this Policy periodically.

 

This Privacy Policy was last updated on 2 July 2026. | Curvada ABN 64 687 962 769